SEO / SEM
Search Engine Optimization (SEO) is a technique for optimising the fundamental design of a website by adding relevant content and increasing link popularity. It is used to ensure that website pages increase in popularity and are easily discovered in response to user search queries, allowing search engines to rank them higher.
SEM (search engine marketing) is a digital marketing method for improving a website's presence in search engine results pages. The technique of bidding on keywords in order to have your ads appear on the first page of search results on search engines. Brand awareness and visibility can be increased by boosting your online presence. This creates web leads and sales.